--- "title": "10 WOC Influencers to Follow for Glam Inspo" "description": "In the ever-evolving world of beauty, influencers are shaping trends, challenging industry norms and championing inclusivity." "date": "2023-12-19" "authors": - "name": "Sonya Magett" "url": "https://reflectbeauty.com/12226/10-woc-influencers-to-follow-for-glam-inspo/" "categories": - "Beauty" - "Featured" - "Makeup" "tags": - "jackie aina" - "makeupshayla" - "monet mcmichael" - "woc beauty influencers" - "woc beauty trends" --- # 10 WOC Influencers to Follow for Glam Inspo ![woc beauty influencers ](https://reflectbeauty.com/wp-content/uploads/sites/14/2023/12/woc-beauty-influencers.png) _Photo: Golloria on Instagram; Artwork: Joy Adaeze_ In the ever-evolving world of beauty, influencers are shaping trends, challenging industry norms and championing inclusivity. All while inspiring their followers to purchase products and try the latest trends. These content creators use their platforms to showcase the versatility and beauty of skin, hair, and features, while inspiring individuals of all backgrounds to embrace their unique beauty and earn upwards of millions of dollars in the process. \[SEE ALSO: [Afro-Latina Makeup Tutorials You Need To Try](https://reflectbeauty.com/11919/afro-latina-makeup-tutorials/)\] Some numbers to wrap your head around: 67% of beauty shoppers say they turn to influencers to discover new products. In a [2023 study](https://hbswk.hbs.edu/item/lipstick-tips-how-influencers-are-making-over-beauty-marketing) with 520 women, a whopping 62 percent of the women said they follow beauty influencers on social media. Following influencers, they turn to third-party product reviews (59 percent), beauty professionals (55 percent). Company advertisements ranked much lower at 44 percent, and public figures and celebrities garnered the lowest at only 34 percent. U.S. beauty consumers [say](https://www.thinkwithgoogle.com/marketing-strategies/video/beauty-content-consumption-statistics/) YouTube is their No. 1 digital source for beauty content, **and** 82% of beauty shoppers use Instagram at least once per day. Black and brown women have long been pioneers, setting trends, and redefining standards. Jackie Aina is one of the most influential Black beauty voices in the world, with over 8 million followers across her channels, who launched her own successful makeup line, FORVR Mood and growing her brand—now that she is interviewing celebrities to talk beauty. Monet McMichael is another star in the beauty influencer world. Known for her relatable and fun personality, as well as her creative makeup looks, Michael is a Puerto Rican and Black creator who has taken the beauty community by storm with her positive energy and infectious personality in her videos, which feature everything from makeup tutorials to GRWM (Get Ready with Me) routines. Check out our list of Black and brown beauty influencers making a difference and worth following: ### **Kristy Sarah** [@kristy.sarah](https://www.tiktok.com/@kristy.sarah?lang=en) > [View this post on Instagram](https://www.instagram.com/p/Cz9o4ivPtlH/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Kristy Sarah (@kristy.sarah)](https://www.instagram.com/p/Cz9o4ivPtlH/?utm_source=ig_embed&utm_campaign=loading) > Stats: TikTok 13.9M Instagram 5.5M YouTube @itsthescotts 3.18M Focus: Beauty, fashion and lifestyleHighlights: The married mother of two, who is one half of the [It’s the Scotts YouTube](https://www.youtube.com/@itsthescotts) page is known for keeping followers in stitches. Kristy is [quite the prankster](https://www.instagram.com/p/CqLq5kmJmwO/) and physical comedian who is unafraid to get down and dirty to test out products for fans. She can be seen in her videos running, doing flips, cartwheels and even handstands while trying out fashion brands including Kim Kardashian’s [Skims](https://www.instagram.com/p/Cwn-Wg_p6k-/), [Aldo](https://www.instagram.com/p/CzrVEDGpm10/), while trying on heels at [retail stores](https://www.instagram.com/p/CvaxuZ9JJt4/), and more. ### **Jackie Aina** [@jackieaina](https://www.youtube.com/@jackieaina) > [View this post on Instagram](https://www.instagram.com/p/Ct7VgewSwNl/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Jackie Aina (@jackieaina)](https://www.instagram.com/p/Ct7VgewSwNl/?utm_source=ig_embed&utm_campaign=loading) > Stats: YouTube 3.5M+ TikTok 2.7M+ Instagram 1.9M+ Facebook 223.4K Focus: Beauty, fashion, luxury lifestyle Highlights: Jackie is a Nigerian makeup artist-turned leading social media content creator, founder of Forvr Mood and a force to be reckoned with in the beauty industry. Known for her honest and unapologetic reviews, Aina has called out brands for their lack of diversity and lackluster products for people of color. The former Army reservist has been featured in leading fashion and beauty publications *Harper’s Bazaar, Allure, Glamour, Teen Vogue* and more. The beauty boss has become a talk show host of sorts as of late. When she is not interviewing guests [Gwen Stefani](https://www.instagram.com/p/Cz7eT3cv94o/), [John Legend](https://www.youtube.com/watch?v=cK-Woty2vmE), or [Tabitha Brown](https://www.youtube.com/watch?v=Hy8MpBFE2Dg), Aina is giving reviews about the latest in skincare, makeup and hair products. Fashionistas are obsessed with her soft and [luxury lifestyle](https://www.instagram.com/p/CyuMHu7PpXq/?img_index=1) posts on her Lavishly Jackie channel, and when she gives her brutally honest opinion. ### **Monet McMichael** [@monetmcmichael](https://www.tiktok.com/@monetmcmichael?lang=en) > [View this post on Instagram](https://www.instagram.com/p/Cyi0iNURQvg/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Teen Vogue (@teenvogue)](https://www.instagram.com/p/Cyi0iNURQvg/?utm_source=ig_embed&utm_campaign=loading) > Stats: TikTok 3.7M Instagram 1.2M YouTube 385.9K Focus: Beauty and lifestyle Highlights: With her infectious personality, and relatable content, Monet has amassed a loyal following of over 5 million across her platforms. She is known for her creative and engaging videos, from makeup tutorials and product reviews to fashion hauls and lifestyle vlogs. She is also a passionate advocate for diversity and inclusion in the beauty industry, and she regularly uses her platform to promote self-love and acceptance. ### **Jalaiah Harmon** [@jalaiahharmon ](https://www.tiktok.com/@jalaiahharmon) > [View this post on Instagram](https://www.instagram.com/p/Cxn1HqRrPxw/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Jalaiah S. Harmon (@jalaiah)](https://www.instagram.com/p/Cxn1HqRrPxw/?utm_source=ig_embed&utm_campaign=loading) > Stats: TikTok 3.1M Instagram 559K YouTube 5.1K Focus: Braid hairstyles and skincare Highlights: Harmon is a young and talented influencer who is quickly making a name for herself. When she isn’t showing off her [latest braids,](https://www.tiktok.com/@jalaiahharmon/video/7285136891173801246?is_from_webapp=1&sender_device=pc&web_id=7301489972456359466) natural hairstyles, and [trying new skincare products](https://www.instagram.com/p/CzY_iBoOLBR/), the teen can be seen in videos as a backup dancer for Coi LeRay and dance studios mastering the latest TikTok dance challenges. Her bubbly personality and infectious energy have caught the attention of the entertainment world and a huge audience. ### **Shayla** [@makeupshayla](https://www.instagram.com/makeupshayla/) > [View this post on Instagram](https://www.instagram.com/p/C0-HUQXPoJD/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by SHAYLA (@makeupshayla)](https://www.instagram.com/p/C0-HUQXPoJD/?utm_source=ig_embed&utm_campaign=loading) > Stats: Instagram 3.3M TikTok 994K YouTube 750.9K+ Focus: Hair and makeup Highlights: The makeup artist launched her YouTube channel in 2012. When she is not showing off her favorite beauty products, and fashion trends in her home closet alongside her Doberman, Shayla Mitchell is [jet setting around the world with her husband](https://www.instagram.com/p/CuQWVcTgfBM/) and on influencer trips courtesy of [L’Oreal](https://www.instagram.com/p/CyjTNKuPJjg/), [Starbucks](https://www.instagram.com/p/CmFePHxA--M/) and fellow Virgo, Beyoncé. That’s right, Shayla attended Queen Bey’s Renaissance Tour in [four cities](https://www.instagram.com/p/CxoNlAUS7yG/) thanks to the mysterious as-yet-revealed \#BeyonceHairBrand. ### **Aaliyah Jay** [@aaliyahjay](https://www.instagram.com/aaliyahjay/) > [View this post on Instagram](https://www.instagram.com/p/Cv-4BJzORZ1/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Aaliyah Jay (@aaliyahjay)](https://www.instagram.com/p/Cv-4BJzORZ1/?utm_source=ig_embed&utm_campaign=loading) > Stats: Instagram 2M YouTube 1.58M TikTok 406.7K Focus: Beauty and fashion Highlights:Founder of [@karenandrita](https://www.instagram.com/karenandrita/) and a regular at [fashion shows](https://www.instagram.com/p/CyWkRK1uLo0/?img_index=1), featured in Harper’s [*Bazaar Vietnam*](https://www.instagram.com/p/Cwlme5Yuz7C/?img_index=4), and ads for [Coach](https://www.instagram.com/p/Cv_K-h5uGNY/?img_index=2). ### **Patricia Bright** [@thepatriciabright](https://www.youtube.com/@PatriciaBright) > [View this post on Instagram](https://www.instagram.com/p/CwImXb2Kadh/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by PatriciaBright (@patriciabright)](https://www.instagram.com/p/CwImXb2Kadh/?utm_source=ig_embed&utm_campaign=loading) > Stats: YouTube 2.79M Instagram 1.2M TikTok 278.8K Focus: Makeup and skincare Highlights: One of the beauty industry’s leading makeup artists, she shares everything from [influencer trips](https://www.instagram.com/p/Csbb_yaqn-m/?img_index=1) to [product giveaways](https://www.instagram.com/p/CzEwVVHKALW/?img_index=2) to beauty events with [Giorgio Armani](https://www.instagram.com/p/Cz_QGryquvd/), among other brands. Bright recently dropped a [master class for content creators](https://www.instagram.com/p/CVDqB2OIZDf/) for *British Vogue*, to provide guidance and best practices on how to demonstrate expertise through tutorials, product reviews, care for skin and hair, and more. ### **Golloria** [@golloria](https://www.tiktok.com/@golloria) > [View this post on Instagram](https://www.instagram.com/p/CgSrGisuRB3/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Golloria (@golloria)](https://www.instagram.com/p/CgSrGisuRB3/?utm_source=ig_embed&utm_campaign=loading) > Stats: TikTok 1.3M Instagram 106K Focus: Skincare and makeup Highlights: Golloria is passionate about helping people achieve healthy, glowing skin. Her tutorials are filled with expert advice and product recommendations, and she is also a strong advocate for using natural and organic skincare products. A true inspiration to anyone looking to improve their skin health. ### **Vanessa Gyimah** [@vanessa\_gyimah](https://www.instagram.com/vanessa_gyimah/) > [View this post on Instagram](https://www.instagram.com/p/CQZ0JKEMSFy/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Vanessa | Beauty Influencer 🇬🇭🇺🇸 (@vanessa\_gyimah)](https://www.instagram.com/p/CQZ0JKEMSFy/?utm_source=ig_embed&utm_campaign=loading) > Stats: Instagram 522K Tiktok 417K Focus: Makeup Highlights: a makeup artist and influencer who is known for her expertise in creating stunning and transformative looks and masterpiece makeup ideas for darker skin tones. She’s not afraid to experiment with bold colors and looks, and shows how to apply makeup. ### **Kamille Gregory** [@kamgregory](https://www.tiktok.com/search?lang=en&q=kamgregory&t=1701383771911) > [View this post on Instagram](https://www.instagram.com/p/CoDbAz8uYc-/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by KAM \<3 (@kamillegregory)](https://www.instagram.com/p/CoDbAz8uYc-/?utm_source=ig_embed&utm_campaign=loading) > Stats: TikTok 358.8K Instagram 122K Focus: Makeup Highlights: Kamille is a makeup artist and influencer known for her effortless looks and product recommendations for everyday and special occasion makeup. She doesn’t have a heavy hand, so her base makeup always looks weightless, dewy, fresh, and simply accented with the latest beauty trends. Gregory does a great job replicating the latest TikTok beauty trends in a way that translates best for brown skin: [douyin](https://www.tiktok.com/@kamgregory/video/6974994680601775365?is_from_webapp=1&sender_device=pc&web_id=7301489972456359466), [inspired by the hit TV show Euphoria](https://www.tiktok.com/@anastasiabeverlyhills/video/7214628561997679918?is_from_webapp=1&sender_device=pc&web_id=7301489972456359466), and [undereye ombre](https://www.tiktok.com/@kamgregory/video/7277727755259923758?is_from_webapp=1&sender_device=pc&web_id=7301489972456359466) are a few worth checking out.