Native Americans and Indigenous peoples are arguably the OGs of sustainability and clean beauty ethos. But, while their concepts are adopted (or appropriated) by the beauty industry, we are often hard-pressed to find an Indigenous-owned beauty line on the shelves of our favorite retailer.
[SEE ALSO: 5 Natural Ways To Beat Acne & Get Clearer Skin]
Thankfully, that is starting to change as Native-owned brands get more shine in the media. Whether you are looking for more plant-based beauty finds or skincare using Indigenous medicinal and herbal practices, we’ve got you covered. Here are six Indigenous-owned beauty brands to add to your must-try list.
Click through to get into six of our newest beauty obsessions!