Cosmetics giant NYX just pulled up with a Pride beauty campaign we can actually appreciate. Over the past few weeks, too many of us have felt overwhelmed (and downright disrespected) by the commodification of equity movements like Pride Month and Juneteenth. So, we are so here for the brand’s 2022 Makeup Pride collection, which of course is pushing products, but is also part of a larger campaign to help increase the representation of diverse communities.
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Throughout the month, NYX Professional makeup will be hosting in-person and meta events supporting the LGBTQIA+ community. This includes live mural painting from artist Seth Bogart, a special partnership with TikTok sensation Saucy Santana, and an open-to-the-public drag show on June 9 at Heart West Hollywood.
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