Check Out Our April Editor’s Picks

Whether it’s pastel-colored eye creams, nostalgic lip products, or skin prep infused with sun protection, our April picks are sure to add fun and innovation to your beauty collection.

ulta beauty colv
Photo Credit: Colv x Ulta Beauty on Instagram; Artwork: Joy Adaeze

Whether it’s pastel-colored multi-use eye creams, nostalgic lip products, or skin prep infused with sun protection, our April picks are sure to add a mix of fun and innovation to your beauty collection. From entirely new makeup collections debuted by tennis legend Serena Williams or multidisciplinary artist COVL to new additions to widely loved collections like Glossier’s new Strawberry Balm Dot Com or Danessa Myricks Beauty’s new Colorfix pigments, check out our editor’s favorite new launches.

[SEE ALSO: The Best Products To Try This Month According To Our Editors]

Wyn Beauty

Serena Williams just launched her new makeup line Wyn Beauty complete with eye products, lipsticks, longwear concealers, and an SPF skin tint in a range of 36 shades. Each of the products is under $30 and the yellow packaging pays homage to Williams’ tennis legacy. 


Glossier released two new products in April, including Invisible Shield SPF50 ($32) and Strawberry Balm Dot Com ($14). Invisible Shield is a lightweight, clear broad-spectrum chemical sunscreen that doubles as a makeup primer and blurs skin imperfections. Meanwhile, the brand continues to grow its Balm Dot Com lip salve collection with a new strawberry flavor made using Glossier’s original balm formulation. 

INNBeauty Project

INNBeauty Project just released Mineral Sun Glow SPF ($35), a broad spectrum SPF43 that protects skin from UVA, UVB and blue light while adding a subtle tint and radiance to the skin. It comes in two shades that blend into the skin without a white cast. 

COVL x Ulta Beauty 

Puerto Rican multidisciplinary artist COVL designed a colorful new collection as part of Ulta Beauty Collection’s Artist Series, complete with an eyeshadow palette ($20), a cream eyeshadow set ($16), nail and face gems ($10) and more.

Danessa Myricks Beauty

Just in time for Spring, Danessa Myricks Beauty released four new pastel shades of Colorfix ($20), a versatile waterproof matte liquid pigment that can be used as a base, as a shade on your eyes, eyebrows, cheeks, lips, or practically anywhere else on your skin. 


Inspired by the Broadway show WICKED, Patrick Starrr released a limited edition ONE/SIZE Beauty collection complete with the Spotlight highlighter ($34), the Unlimited eye and face palette ($49), the Popular glitter setting spray ($32, which is frequently in and out of stock), and the Off the Handle complexion brush ($34) which of course resembles a witch broom. 

MOB Beauty

MOB Beauty just released the highly anticipated M1990 Precision Lip Liner ($22). It pays homage to “Spice,” a lip liner shade that was popular in the 1990s. It’s a universally flattering cool tone neutral with a clean, vegan, and plastic-free formula that’s comfortable and waterproof. 

Benefit Cosmetics

Benefit Cosmetics just unveiled three new limited edition shades in its new BADgal BANG! Volumizing Mascara ($29) launch. The intensely pigmented and water-resistant mascaras come in the colors “Power Bleu,” “Rebel Brown,” and “Wild Plum.”