@pradaolic (They/Them)
Aesthetic: Editorial. Bionic. Otherworldly.
Part Y2K video vixen, part deep sea creature, part art gallery installation, Pradaolic’s work doesn’t just push the boundaries of beauty—it questions whether boundaries exist at all. A self-proclaimed SIM character, they pull inspiration from the most unexpected corners of the natural world, from the iridescent shell of a crab to the fluid geometry of a snake to the saturated stillness of an aquarium at 2 a.m., and translate it into makeup looks that feel less like artistry and more like a transmission from another dimension.
@divine.laboratory (She/Her)
Aesthetic: Freestyle. Fearless. All the way live.
The NYC-based, Maryland-bred stylist brings an eclectic, anything-goes energy to every client she touches, blending freestyle braids, fashion-forward color, and razor-sharp cuts into looks that feel simultaneously intentional and free. Her client roster includes everyone from papermagazine to recording artists, and her feed reads like a love letter to creative risk-taking. With Divine Laboratory, the party isn’t just in the back — it’s everywhere.
@ulovemegz (She/Her)
Aesthetic: 90’s Fine. Effortless. Soft Life Certified.
One part cool older sister, two parts beauty guru, Megz is the creator your algorithm should have found a long time ago. She brings the warmth of someone who genuinely wants you to look and feel good and the expertise to actually get you there. Video vixen energy meets wellness journey, and somehow it works every single time.
@kiitana (She/Her)
Aesthetic: Colorful. Commanding. Unapologetically Nigerian.
Lagos-born creator and entrepreneur Kiitan is a walking mood board — and the mood is always immaculate. Known for her striking silhouettes, dynamic fabric choices, and a wardrobe that treats color like a second language, she brings a maximalist sensibility to fashion content that feels rooted in culture and completely of the moment. Her natural hair stays poppin’, her prints stay talking, and her presence stays undeniable. You may also recognize her from Mirror Digital’s Xfinity campaign.
@crowezilla (She/Her)
Aesthetic: Sculptural. Ancestral. Transcendent.
Shani Crowe doesn’t just do hair — she builds monuments. Heavily inspired by traditional West African hairstyles, her sculptural braid creations occupy a rare and graceful space between fine art and beauty, drawing comparisons to the visual world of Daughters of the Dust and the monumental work of artist Simone Leigh. Each look is a meditation on heritage, identity, and the radical act of adorning a Black woman’s head with the reverence it deserves. Catch her in Mirror Digital’s social campaign “What Wakanda Means to Me” and then go follow her immediately.
@shaqorim (She/Her)
Aesthetic: Ethereal. Delicate. Quietly Magnetic.
Shaqori Morri has a gift for making softness feel like a statement. Known for her bleached brows and luminous, fairy-like features, she delivers across every category: a perfect beat, effortless curl definition, and street style that feels like it was pulled from a dream sequence. Her content has the quality of something you stumble upon by accident and then spend forty-five minutes in. Ethereal isn’t just an aesthetic for Shaqori, it’s a whole world she’s built and invites you into, one post at a time.
@archivedvanity (He/Him)
Aesthetic: Unpredictable. Multidimensional. Boundary-Less.
With Archived Vanity, the only thing you can expect is the unexpected. His looks shift fluidly between striking, avant-garde face painting and soft, elegant glam with the ease of someone who has simply decided that limitations aren’t for him. One scroll might take you from a vampy, darkly romantic editorial look to something that feels lifted straight from the courts of Versailles at NYFW. Archived Vanity doesn’t pick a lane. He builds new roads entirely.
@sweetmutuals (She/They)
Aesthetic: Maximalist. Floral. Gloriously Extra.
An OG of creative makeup, Sweet Mutuals operates from a simple but powerful philosophy: I am the art. Deeply inspired by florals, obsessive about color coordination, and constitutionally incapable of doing the expected thing, she has spent years evolving and innovating on a craft that was already impressive to begin with. Her makeup maximalism isn’t trend-chasing — it’s a signature, a worldview, a whole aesthetic universe she has built one look at a time. Follow her and prepare to completely recalibrate your definition of what makeup can do.
