35 Latine Beauty Brands To Shop This Holiday Season

We’ve put together a list of 35 Latine-founded brands ranging from makeup and cosmetics to fragrances and haircare.

Alamar Cosmetics

Alamar Cosmetics was founded In 2018 by Cuban-American Gaby Trujillo, a Miami native residing in Hialeah. Before launching her brand, Gaby started as a makeup artist with MAC and later worked at BoxyCharm when at 25, Trujillo launched her line with her first palette, Reina del Caribe Volume 1. In 2022, Alamar Cosmetics became the first Latina-owned makeup brand to collaborate with Disney on a makeup collection. 

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