35 Latine Beauty Brands To Shop This Holiday Season

We’ve put together a list of 35 Latine-founded brands ranging from makeup and cosmetics to fragrances and haircare.

Sweet Street Cosmetics

From the Latinas who brought you Los Angeles-brand Bella Doña, Lala Romero and Natalia Durazo co-founded Sweet Street Cosmetics in 2020 to celebrate the essence of 1990s’ L.A. culture and beauty trends pioneered by women of color. The cosmetics line includes liquid eyeliners, liquid lipsticks, lip liners and more.

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