Reina Rebelde

This beauty brand is known for celebrating the unique beauty of Latina women — and for offering up the “only red lipstick you’ll ever need.” Founded by Mexican-born Regina Merson, you can find bold lip hues that match all skin complexions made with vegan and cruelty-free formulas. The lippies are currently on BOGO sale.

Reina, $18+

Now, of course, there are scores of other brands not on this list — like Fenty Beauty, Vive Cosmetics, and The Lip Bar — but, we really just wanted to get the conversation started today. Trust, we’ll be pulling up with brand highlights and must-haves all-year-long to keep you in the know! In the meantime, let us know some of your fave women-of-color-owned brands that we should be getting into!