35 Latine Beauty Brands To Shop This Holiday Season

We’ve put together a list of 35 Latine-founded brands ranging from makeup and cosmetics to fragrances and haircare.

Ocoa

Ocea was founded by sisters Cory and Nicol Varona to honor curly-haired Latina women and all curly-haired people. The sisters moved from the Dominican Republic to the United States, and launched Ocoa with a mission to help people embrace their natural hair texture rather than believe that straightened hair is the only way to be beautiful. The products are designed for wavy and curly hair, from those with 2A curls to those with 4A curl textures. Ocoa’s product line features every step needed in a hair routine for defined and nourished curls, from a Clease + Condition Scalp Kit that includes a scalp massager, all the way to a Hydrating Curl Cream and Curl Defining Styling Gel.

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