
Who isn’t trying to save a coin these days? Inflation is through the roof but the girlies still need to look (and feel) good! Thankfully, a plethora of beauty and lifestyle influencers regularly share their road-tested products on TikTok. These trusted sources spill the beans on which items give the most beauty bang for their buck.
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From hair styling aids, makeup, skincare and even nail goodies, we searched TikTok for the products that get the job done without leaving us broke while allowing us to all become more financially savvy consumers. The step-by-step video tutorials from insiders also give us a welcoming look on how to effectively use these products ourselves at home. Here’s the best part: All of these featured products are only $20 or less.
Drumroll, please…
DEEP CONDITIONER
Packed with nourishing ingredients like olive oil and honey, those with curly hair swear by this mask to give their curls definition, and inject an abundance of hydration and shine to their mane.
@dalceneya #notsponsored @TNIG my hair has never felt better
♬ Vlog Video work Fashionable BGM(847726) – Tsuyoshi_san
TGIN Honey Miracle Hair Mask, $18.
MAKEUP PRIMER
A soothing and smoothing liquid primer to prep our faces before glam at a price we can truly afford? Yes, please!
@ysumaya *ad Yall…🤯 Trying out the New @e.l.f. Cosmetics Liquid Poreless Putty Primer! Stay tuned for the results!! #elfingsmooth #elfyeah #elfcosmetics
♬ original sound – Sumaya Yusuf
e.l.f. Liquid Poreless Putty Primer, $10.
LIP OIL
This lip oil is super conditioning but also serves as a sexy gloss sans the icky stickiness. Oh, and the founder is a dynamic young woman of color: win – win!
@faceoftionne not sticky & high shine !! @Ami Colé Lip Oil – Shade Romance 🩷 A cranberry red #amicole #lipoil #lipgloss #lipcombo #blackgirl #liptreatment
♬ In this darkness – ♏︎
Ami Cole Hydrating Lip Treatment Oil, $20.
LIQUID LINER
Make your eyes pop with this secret weapon!
@makeupby_analiza Perfect eyeliner every time 🖊️ #makeupbyanaliza #nyxcosmetics #liquideyeliner #fyp #foryou #eyelinertutorial #makeuptutorial
♬ Dance You Outta My Head – Cat Janice
NYX Professional Makeup Ink Vegan Waterproof Liquid Eyeliner, $10.
NAIL POLISH
Every beauty girl knows that finding a long lasting polish, available in a wide array of colors, at an affordable price point is rare! Thanks to TikTok for this jewel.
https://www.tiktok.com/@naildondada/video/7332688481707412782?is_from_webapp=1&sender_device=pc&web_id=7360439511695214122
LIPSTICK
Because brown girls crave a quality, matte red lippie too! This drugstore woman and BIPOC-owned option has a serious cult following for a reason.
@thelipbar Y’all are not playing when it comes to RICH AUNTIE! It’s looking like our girl might sell out again. 🤭She is flying off the shelves and y’all are wearing TF outta her 😍😍😍 Shop at thelipbar.com, @target, @walmart, @cvspharmacy and @thelipbardetroit 📸 @Lex
♬ original sound – thelipbar
The Lip Bar Vegan Matte Liquid Lipstick in “Rich Auntie”, $14.
EDGE CONTROL
Summer is around the corner which means maintaining laid baby hair will be an even bigger struggle. Here’s an edge control that not only provides maximum hold but also promotes growth due to fortifying ingredients like castor oil and glycerin.
@breanna.newbold This edge control is amazing!!! My edges stayed LAID ALL DAY and It doesn’t leave any residue 🤩🤩@DreamGirls
♬ Paradise – TELL YOUR STORY music by Ikson™
DreamGirls Hold &Grow Edge Control, $14.
What are your tried and true budget beauty products?