7 TikTok Budget Beauty Products We’re Excited About

This informative social media platform is a goldmine for scoring vetted and wallet-friendly cosmetics, hair potions and much more.

affordable tiktok beauty
Photo Credit: Brand; Artwork: Joy Adaeze

Who isn’t trying to save a coin these days? Inflation is through the roof but the girlies still need to look (and feel) good! Thankfully, a plethora of beauty and lifestyle influencers regularly share their road-tested products on TikTok. These trusted sources spill the beans on which items give the most beauty bang for their buck.

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From hair styling aids, makeup, skincare and even nail goodies, we searched TikTok for the products that get the job done without leaving us broke while allowing us to all become more financially savvy consumers. The step-by-step video tutorials from insiders also give us a welcoming look on how to effectively use these products ourselves at home. Here’s the best part: All of these featured products are only $20 or less.  

Drumroll, please…


Packed with nourishing ingredients like olive oil and honey, those with curly hair swear by this mask to give their curls definition, and inject an abundance of hydration and shine to their mane.

TGIN Honey Miracle Hair Mask, $18.


A soothing and smoothing liquid primer to prep our faces before glam at a price we can truly afford? Yes, please!


*ad Yall…🤯 Trying out the New @e.l.f. Cosmetics Liquid Poreless Putty Primer! Stay tuned for the results!! #elfingsmooth #elfyeah #elfcosmetics

♬ original sound – Sumaya Yusuf

e.l.f. Liquid Poreless Putty Primer, $10.


This lip oil is super conditioning but also serves as a sexy gloss sans the icky stickiness. Oh, and the founder is a dynamic young woman of color: win – win!


not sticky & high shine !! @Ami Colé Lip Oil – Shade Romance 🩷 A cranberry red #amicole #lipoil #lipgloss #lipcombo #blackgirl #liptreatment

♬ In this darkness – _the0therw0man

Ami Cole Hydrating Lip Treatment Oil, $20.


Make your eyes pop with this secret weapon!

NYX Professional Makeup Ink Vegan Waterproof Liquid Eyeliner, $10.


Every beauty girl knows that finding a long lasting polish, available in a wide array of colors, at an affordable price point is rare! Thanks to TikTok for this jewel.

Venalisa Gel Nail Polish, $4.


Because brown girls crave a quality, matte red lippie too! This drugstore woman and BIPOC-owned option has a serious cult following for a reason.


Y’all are not playing when it comes to RICH AUNTIE! It’s looking like our girl might sell out again. 🤭She is flying off the shelves and y’all are wearing TF outta her 😍😍😍 Shop at thelipbar.com, @target, @walmart, @cvspharmacy and @thelipbardetroit 📸 @Lex

♬ original sound – thelipbar

The Lip Bar Vegan Matte Liquid Lipstick in “Rich Auntie”, $14.


Summer is around the corner which means maintaining laid baby hair will be an even bigger struggle. Here’s an edge control that not only provides maximum hold but also promotes growth due to fortifying ingredients like castor oil and glycerin.


This edge control is amazing!!! My edges stayed LAID ALL DAY and It doesn’t leave any residue 🤩🤩@DreamGirls

♬ Paradise – TELL YOUR STORY music by Ikson™

DreamGirls Hold &Grow Edge Control, $14.

What are your tried and true budget beauty products?