Vive Cosmetics

Joanna Rosario-Rocha and Leslie Valdivia launched Vive Cosmetics in 2016 when they saw a gap in Latina representation in beauty. Rosario-Rocha, who is Mexican-Puerto Rican, and Valdivia, who is Mexican, created a brand that didn’t tokenize their communities but rather uplifts and empowers them. The brand is known for their variety of lip products.