In the ever-evolving world of beauty, influencers are shaping trends, challenging industry norms and championing inclusivity. All while inspiring their followers to purchase products and try the latest trends.
These content creators use their platforms to showcase the versatility and beauty of skin, hair, and features, while inspiring individuals of all backgrounds to embrace their unique beauty and earn upwards of millions of dollars in the process.
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Some numbers to wrap your head around: 67% of beauty shoppers say they turn to influencers to discover new products. In a 2023 study with 520 women, a whopping 62 percent of the women said they follow beauty influencers on social media. Following influencers, they turn to third-party product reviews (59 percent), beauty professionals (55 percent). Company advertisements ranked much lower at 44 percent, and public figures and celebrities garnered the lowest at only 34 percent. U.S. beauty consumers say YouTube is their No. 1 digital source for beauty content, and 82% of beauty shoppers use Instagram at least once per day.
Black and brown women have long been pioneers, setting trends, and redefining standards. Jackie Aina is one of the most influential Black beauty voices in the world, with over 8 million followers across her channels, who launched her own successful makeup line, FORVR Mood and growing her brand—now that she is interviewing celebrities to talk beauty. Monet McMichael is another star in the beauty influencer world. Known for her relatable and fun personality, as well as her creative makeup looks, Michael is a Puerto Rican and Black creator who has taken the beauty community by storm with her positive energy and infectious personality in her videos, which feature everything from makeup tutorials to GRWM (Get Ready with Me) routines.
Check out our list of Black and brown beauty influencers making a difference and worth following: