35 Latine Beauty Brands To Shop This Holiday Season

We’ve put together a list of 35 Latine-founded brands ranging from makeup and cosmetics to fragrances and haircare.

Ceremonia

Ceremonia was founded by Babba Rivera, a Swedish Latina based in New York City, with the goal of celebrating Latin culture and traditions while championing Latinx values of sustainability, inclusivity, and self-care with products sourced across Latin America. The brand first launched in 2020 with its now-famous and award-winning Aceite de Moska, a scalp oil that was popularized in the Dominican Republic. Their products cater to all hair textures and some of their most popular items include their Guava Leave-In Conditioner and Papaya Scalp Scrub and Mascarilla de Babassu mask. Rivera also created the perfume Perfume de la Tierra after customers became enchanted by the haircare line’s signature scent.

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