7 Winter Eye Makeup Looks for Medium to Dark Skin Tones

Views for winter trends are in the millions on TikTok so they must be worth a try: the reverse cat-eye, geometric designs, playful pops of color and more.

winter makeup trends
Photo Credit: Rain Cornelious on Instagram; Artwork: Joy Adaeze

Beauty ideas that will have you feeling hot despite the chill.

I’m ready to show up and show out this winter. Although I mastered the use of eyeliner, I want to be certain that when I take selfies the next time I step out, I will do so with even more impressive eye makeup. Who’s with me? 

[SEE ALSO: Holiday Party Metallic Makeup Trends Inspired By Beyonce, Victoria Monet and More]

With a little creativity, we can pull it off and shine. We just need a lil inspo from some of the hottest winter trends sent out on the runways at fashion shows and from some of our favorite content creators. 

The views for these winter trends are in the millions on TikTok so it must be worth a try: the reverse cat-eye, geometric designs, and playful pops of color. 

One popular method to brighten eyes is with the use of loose powder pigments. These pigments can be applied to the skin using a brush, sponge, or even a finger. Another method is to pair chrome eyeshadows and eyeliners in a variety of colors to create a unique look. 

Here are some of the hottest eye makeup trends for the winter season:

All-Over Eye Makeup

Perfect for those who want a high-impact look and want to be everything at all times. You can do no wrong if you take a shadow and apply it all over your eyelid, extending it up towards your brow bone.

Reverse Cat Eye

This unique twist on the classic cat eye adds edginess. Instead of extending the eyeliner only outward for a traditional cat eye, draw a thin line on the lower lash line, starting from the outer corner and extending past your inner eye corner. Finish by connecting it to the upper lash line. This creates an unconventional effect. 

Take it up a notch by doing the same in different colors to personalize this trend and make it your own. The girls will clap for you eating this one up like Teyana Taylor.

Under Eye Liner

Wake them up like Willow Smith with a pop of bright color on your lower lash line. Apply a thin line of eyeliner on the lower waterline to enhance the lower lash line. Opt for rich and intense colors—think deep blues, purples, or emerald greens. And not just one color but double line your lower lid. It’s a surefire way to deliver a captivating effect and leave a lasting impression.

Abstract Graphic Liner 

Give them a gag moment with graphic eyeliner. This is for when you want to show up and show out. Also known as the negative space liner, this unique look plays with empty spaces, creating a modern and artistic twist to your eye makeup. 

This involves leaving a gap between the eyeliner on your upper lash line, resulting in impactful design. Experiment with different shapes and angles to create unconventional eyeliner shapes. For a festive touch, consider using pastel colors like Rain Cornelius to accentuate the negative space.

With the negative space liner, you’ll effortlessly achieve a high-fashioned, head-turning look. Don’t be afraid to think outside the box to let your creativity shine through.

Colored Eyeliner 

Eat the gworls up with bold bright colors. Some of the most popular bright colors that are hot right now for eye designs: electric blue, hot pink, fiery orange, purple, neon green and pastels in sorbet shades. 


Try a pop of color on your lower lash line along with a bright eyeshadow to your entire eyelid like Vanessa Gyimah. The beauty influencer accented her eyes with three different shades of blue, one of which is a geometric shape. This is a moment!


The underliner trend is all about using eyeliner to define the lower lash line. It’s popular because it is a great way to make your eyes look bigger and brighter. Second, it can add a touch of drama to your look without being too over-the-top. This can be done with a variety of colors and techniques, but the most popular way is to apply it in a thin line close to the lash line. 

The double eyeliner: Add a second line of eyeliner above your lower lash line for a more dramatic look like Willow Smith.

Frosty White Eye 

Another eye-catching eye-makeup trend that dominated the fall 2023 fashion runway shows is frosty white. This trend brings a cool and icy vibe to your holiday look, perfect for creating a winter wonderland on your eyelids. To achieve this look, start by applying shimmery white eyeshadow all over your eyelids. Blend it out for a smooth and seamless color. Then, take a slightly darker shade of white and apply it to the crease to add depth and dimension. 

Finish off the look by lining your eyes with white eyeliner and adding a few coats of volumizing mascara. Add a touch of whimsy with snowflake-inspired design eye makeup. You’ll mesmerize everyone with your cool gaze and icy winter wonderland look.


In the fall/winter and spring 2024 runway shows, fashion designers sent models out on the catwalk with stunning makeup in metallic shades to enhance their designs. Chanel, Thom Browne, Rabanne, and Off-White are just a few who jumped on this trend. You can also use chrome flakes or chrome powder reminiscent of the Y2K early 2000s era.

No matter the eye look you choose, keep the rest of it simple so it doesn’t compete. Let your eyes do the talking. Purrr.

Will you be trying these winter makeup trends? Let us know in the comment section!