Over the past few years, the skincare industry has skyrocketed in products, trends, and celebrity endorsements. There are hundreds of skincare brands on the market, and still so many we have never even heard of. From Hailey Bieber’s Rhode to JLO Beauty and Kim Kardashian’s SKKN, we have unlimited options and products at our disposal right now, and all of these brands are trying to start the next big thing.
Every year, skincare trends simmer into the abyss while others grace our screens for the first time, drawing us into trying them out for ourselves. There are so many possibilities for what’s to come and take over the same way rice water did in 2023.
Let’s delve into our upcoming predictions for the 2024 skincare industry.