Why Tiktok Is Obsessed With Kimchi Chic Beauty

Find our why Kimchi Chic Beauty is the hottest beauty brand on Tiktok.

kimchi chic beauty
Photo Artwork: Joy Adaeze

The beauty side of Tiktok is addicting. Let’s be honest, most of us have spent time scrolling, getting inspired by the hottest makeup, skincare, hair or nail trends of the moment. And that’s exactly how we found out about Kimchi Chic Beauty. And it seems we aren’t the only ones intrigued. Tiktok has single handedly made several Kimchi Chic items go viral and sell out. So we thought it was time to do a little digging.

[SEE ALSO: Best Summer Body Oils For Dry Skin]

Kimchi Chic Beauty was founded in 2019 by popular drag queen and performer Kimchi who was also a finalist on Season 8 of RuPaul’s Drag Race. The line carries everything needed to execute a full face makeup look: foundation, concealer, brows, blush, bronzer, lips, you name it. Plus, it’s vegan and cruelty free. Last year, Kimchi Chic Beauty launched in over 139 CVS stores in the US. 

We’ve rounded up the most popular Kimchi Chic Beauty products that Tiktok can’t get enough of.

A Really Good Foundation

Tiktok creator Ladypainted90 tried Kimchi Chic Beauty’s A Really Good Foundation and was stunned by flawless coverage.

Puff Puff Pass Set And Bake Powder


Testing the viral @KimChi Chic Beauty Puff Puff Pass in translucent on brown skin. 10/10 I am in LOVE omg it is SO flawless and smooth… im not a fan of translucent powders on myself but this one won me over 🎀🥐🎀 #puffpuffpass #kimchibeauty

♬ you guys r such cuties – ♩ྀིྀིྀིྀིྀི

Content creator Thedollstarz couldn’t believe the amazing finish of her undereye concealer after using Puff Puff Pass Set And Bake Powder.

Marshmellow Butter Lippie


Come check out this lippies with me from @KimChi Chic Beauty #fyp #tiktokshop #tryingnewmakeup #share #checkthemout

♬ original sound – LadyPainted90

Ladypainted90 went crazy for the Marshmellow Butter Lippie’s smooth finish.

Stage Proof Matte Setting Spray


Kimchi Matte setting spray is SO good! It really is freaking amazing 😭👏 #kimchichicbeauty #mattesettingspray #viralsettingspray

♬ original sound – Lily Hope

Tiktok creator Lilymmua tried Kimchi Chic Beauty’s Stage Proof Matte Setting Spray and her makeup stayed put all day.



Oh yea call me a fan of @KimChi Chic Beauty @Kim Chi 🥰🥰 Double diamonds highlighter is what you need! IB: @Christian Chanel

♬ original sound – Kripa Patel Joshi

Kripapateljoshi was speechless after trying Kimchi’s highlighter.

These Kimchi products have us ready to risk it all and add to cart! Which product caught your eye?