Real Tok: 7 Products Flying Off Shelves Thanks to TikTok

We’ve rounded up a few of the most relevant and recent hits that the cosmetic community is currently raving about.

Half Magic Magic Flick Liquid Eyeliner 


@Half Magic ✨ @Donni Davy i should expect no less from a Makeup Artist owned brand 👏 these products were sent to me in PR and i could not be more grateful! #euphoriamakeup #makeupartist #eyelinertutorial

♬ original sound – Erin Parsons

Half Magic is on a mission to make makeup fun again. Being the brainchild of the lead makeup artist behind all of the insane Euphoria looks, the brand is (of course) full of glitter and color. The entire line is covetable, but one of their not-so-flashy products is actually a hidden gem. Their liquid eyeliner features a calligraphy style pen that makes application almost effortless. You can create thin or thick lines in just a single swipe. 

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