Real Tok: 7 Products Flying Off Shelves Thanks to TikTok

We’ve rounded up a few of the most relevant and recent hits that the cosmetic community is currently raving about.

Maybelline Build-A-Brow


This Maybelline brow pen surprised me y’all 😱👏🏻❤️ #viralmakeup #makeupreview

♬ original sound – Rose Siard

This brow pen is basically microblading without the commitment. The strokes you’re able to achieve with this tool are so thin, it’s honestly hard to tell the difference between them and real brow hairs. As an added bonus, it’s dual-ended. So, once you’re happy with how your brows look, you can lock in all your hard work with the brow gel end of the product. 

6 of 8
Use your ← → (arrow) keys to browse