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Step Into Brooke DeVard’s Beauty Empire

brooke devard
Photo Credit: Brooke Devard on Instagram; Artwork: Joy Adaeze

Brooke DeVard is a force to be reckoned with. Her business savvy and beauty knowledge are as sharp as her chiseled cheekbones. If you’re not familiar with her, DeVard is a content creator, podcast host, mother, and so much more. She’s been building up her brand, Naked Beauty, since 2016 and is more laser focused on its growth than ever. One of the best intros to her and her brand is through her weekly podcast, also coined Naked Beauty. 

[SEE ALSO: A Day In The Life of Golden Dream Beauty’s Ydelays Rodriguez]

Podcasts are a dime a dozen these days, so finding one that shines brighter than the rest is rare. DeVard’s podcast, Naked Beauty, definitely catches the light. She’s curated a listening experience that’s elevated, education-packed, and star-studded without losing a sense of relatability. 

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From first listen you’ll notice what a natural DeVard is behind a mic and how passionate she is about beauty. The premise of her podcast is this: “…to go beyond the product recommendations in magazines and YouTubers looking to sell, sell, sell. This show is all about real talk with the women who inspire me, women who have an edge and a point of view.” The guests she features on the pod certainly fit those criteria. 

From makeup artist and mogul Violette to celebrity makeup legend Sir John, the guests that DeVard secures are majorly inspiring and typically tell stories of humble beginnings and hard work all wrapped up in a belief of self. You’ll be able to grab career advice from some of the best in the beauty business. If skincare is more of your love language, the range of doctors and dermatologists Naked Beauty features is equally as impressive. You’ll learn the difference between a chemical and a mineral sunscreen, the best way to address hyperpigmentation, and more. 

The online community that DeVard has fostered manifests offline as well. She hosts meet ups, IRL podcast tapings, and more connective events. She’s also come out with a cashmere bathrobe of her very own that’ll immediately elevate your beauty routine — in case you’re looking to infuse a bit of luxury into your life.  

If all of this makes you curious to dive into DeVard’s very own career journey, you’re in luck, because she now has an Instagram series called Building the Brand. In it, she explains that she started Naked Beauty back in 2016 when she was still working full-time in the corporate world. She’s now pivoted and is focusing solely on building up Naked Beauty to its fullest potential. If you’re an entrepreneur or just generally interested in what makes a business work, this series spills some serious nuggets of knowledge. 

It’s truly so exciting to see what DeVard and her team will come up with next. She’s one of those inspirational content creators who proves that, with no shortage of hard work, you can have it all.

Emily Bowen

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