Pat McGrath Labs
While setting beauty trends and elevating the art of makeup, Pat McGrath also worked on formulating cosmetics for her brand, Pat McGrath Labs.
The groundbreaking brand made its historic debut in 2015. Her first product, GOLD 001, sold out in a record-breaking six minutes.
Two years later, after only being available in limited (sold-out) drops directly from her website, McGrath landed in Sephora. There, her line became its best-selling brand and created the highest cosmetics turnover in its first month of any brand ever (selling a product every 45 seconds). The brand also propelled her into self-made beauty billionaire status.
Since then, McGrath has continued to launch highly sought-after collections and curations, unlike any other brand.
