Besides dance videos and food reviews, TikTok has become a top destination for finding the next best thing in beauty. When you go on the popular app, you’re likely to see a colorful array of tutorials, product hauls, and our absolute fave: TikTok creators spilling the tea on their ultimate go-tos. Add a slew of videos with equally obsessed reviews and you’ve got a recipe for a viral beauty product.
Viral beauty videos are exciting, addictive, and after one watch, most likely to have you clicking ‘buy now.’ Sit back, relax, and get to know these ten viral beauty products that have taken TikTok by storm. The best news? Most of the products on this list are budget-friendly, so no need for buyer’s remorse. It’s a win-win!
[SEE ALSO: 11 of the Hottest Beauty Trends for Spring 2023]
Laneige Lip Sleeping Mask
This bestseller delivers soft, moisturized, hydrated lips while you sleep. With nourishing ingredients like shea butter, murumuru butter, and coconut oil, Laneige’s Lip Sleeping Mask will have you waking up with the most kissable lips. The best part is you don’t have to wait for bedtime to get the effects of this buttery balm. You can also use it during the day to keep your lips soft and supple.
e.l.f. Glossy Lip Stain
Want a quick on the go sheer pop of color with a hint of gloss? Look no further than e.l.f.’s Glossy Lip Stain. It gives more pigment than a lip balm but is less bold than a lipstick for those days when we just need a little something. The formula is lightweight, non-drying, and long-wearing, all while not transferring to clothes or cups.
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Rare Beauty Soft Pinch Liquid Blush
Liquid blush is having a major moment. The most buzzworthy of the bunch is Rare Beauty’s Soft Pinch Liquid Blush. Available in matte and dewy shades, this blush is weightless, long-lasting, and gives you a soft, healthy flush of color.
Revlon Oil Absorbing Roller
Having oily skin is a gift, your skin stays plump and youthful as you age. But when you’re wearing makeup, too much oil can be a nuisance. Revlon’s Oil Absorbing Roller solves this predicament in a creative way by using volcanic stone to minimize shine and give a matte finish.
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Glow Recipe Watermelon Glow Niacinamide Dew Drops gives a beautiful glow by way of skin-healthy ingredients like Vitamin C, hyaluronic acid and, of course, niacinamide. With its signature glow inspired by Korean makeup artists, we can’t get enough of this product.
Osea Undaria Algae Body Oil
We all love a good body oil and this one by Osea is a fave on Tiktok for its lightweight, antioxidant properties. The algae is USDA-certified organic and soaked in botanical oils for six months to naturally distill vitamins, minerals, and nutrients in their most potent forms. Yes, please.
The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution
Looking to give your skin a brighter, more even appearance? Look no further than The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution. This 10-minute facial may look alarming with its deep red hue but it packs a major punch with exfoliating properties that leave your pores clear of, well, all of it. Voted best exfoliator by Glamour.
e.l.f. Cosmetics Poreless Putty Primer
Create a flawless base for your makeup with e.l.f.’s Cosmetics Poreless Putty Primer. It smoothes and preps the skin. Plus, we hear it’s a great dupe for Tatcha’s Silk Canvas Primer. Can’t beat that.
Peter Thomas Roth Instant FirmX Temporary Eye Tightener
Nothing is more frustrating than trying to cover puffy under eyes. It ages you, makes you look tired, and overall is just not a good look. Thankfully, Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener offers a quick fix eye treatment that tightens, smoothes, and firms the delicate under eye area. Act fast—this product is known to sell out.
NYX Professional Makeup Bare with Me Hydrating Face and Body Concealer Serum
NYX’s Professional Makeup Bare with Me Hydrating Face and Body Concealer Serum helps camouflage dark under eye circles, blemishes, and dry skin patches. This serum-concealer also pulls in double duty by helping to hydrate the skin for up to 24 hours.
