Douyin Makeup: The Latest TikTok Aesthetic

TikTok is a treasure trove of makeup inspiration. From coquette beauty to 90s grunge, the beauty trends span a wide range of aesthetics. 

One look that started to gain popularity earlier this year and that continues to grow is the Douyin makeup aesthetic. Named after the Chinese version of TikTok, the Douyin makeup look is used to cover a type of aesthetic that could be described as “doll-like.” Not to be confused with coquette beauty, this ethereal trend can often look like it was applied with a very light touch. It makes us think of the no makeup makeup look in that it wants to appear minimalist but in reality, there are a whole lot of products being used. 

Douyin Makeup places an emphasis on the eyes and uses lots of shimmery and glittery shadows. The application favors East Asian eye features, flattering hooded lids. TikToker Vivian Hoang told Allure that she loved the look so much that she was “no longer insecure about not having large, double-lidded eyes.”

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We rounded up some of our favorite Douyin Makeup looks. Let us know which one’s your favorite in the comments below.

The Angelic Look

@cczuleighka

The brow gel, blush, eyeshadow, lipstick, and highlighter all used in the video is from @flybycleziel. I tried them out for the first time in this tutorial and they really exceeded my expectations.🥰🥰 #angelicmakeup #douyinmakeup #makeuplook #sneakpeak #makeuptutorial #pinterest #cute #pretty #trendingaudio #fyp #foryou #trend #forfun #filipino #filipinoamerican #greenscreen

♬ Snooze – SZA

A Sparkly Touch

@immbunny

Full breakdown of how to douyin makeup- one of the biggest makeup styles on Tik Tok today 🎀 #makeuptutorial #kpop #softgirl

♬ original sound – BUNNY

Pink Lady

@josiezhou1028

Obsessed with douyin makeup even tho it’s not my style🥹 I just can’t stop doing these! Ib: @合野馨子 (小红书) #greenscreen #douyinmakeup #jellylook #jellylips #manhualashes #manhua #asianmakeup #chinesemakeup #douyinmakeuplook #douyinmakeuptutorial #cutemakeup

♬ Hip Hop with impressive piano sound(793766) – Dusty Sky

Winged Beauty

@makeup.trash

Replying to @haddilly @makeup.trash sorry it took so long i did not think that video was going to blowup so fast haha. here is the much requested tutorial!! <3 #douyineyemakeup #douyinmakeuptutorial #douyininspiredmakeup #glittereyemakeup #softeyemakeup

♬ Sign – liana flores

Dewy Perfection

@michellekdoria

#greenscreen The minute I saw this makeup I wanted to recreate it 😍 #makeuptutorial #makeuptransformation #simplemakeup #koreanmakeup #koreanmakeuptutorial #douyin #douyinmakeuptutorial #douyinmakeupinspired #asianmakeup

♬ Some – ♡

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